3 Overlooked Tips for Improving Email Conversion Rates

Posted on September 19, 2012, under General 

Email marketing can be a powerful advertising strategy for many companies and organizations. While email marketing can be a great way to share information about products and services with consumers, it can be difficult to maintain high email conversion rates. The following guide provides simple tips and tricks on how a business can improve email conversion rates.

Creating Opt-In Email Marketing Lists

When sending out marketing emails, it’s important to make sure that one is only sending out messages to people on an opt-in basis. If a company is sending out unsolicited marketing messages, those messages may get marked as spam. If this happens, all the email that originates from a company’s domain may get marked as spam in the future. In addition, sending out unsolicited marketing emails may damage a brand’s consumer perception over time.

To avoid these types of issues, it’s important only send messages that an individual has opted to receive. However, it can be difficult to find effective ways to sign people up for an email marketing list. In many cases, people will be unwilling to sign up for an email marketing list if it doesn’t offer them any tangible benefit. However, there are a number of effective ways to provide an individual the incentive he or she needs to sign up for an email marketing list.

For example, providing a free product or service can be a great way to get people to sign up for an email marketing list. This product or service doesn’t have to be in a physical form. For example, a free e-book or a free trial of a service can be a great way to get people to sign up for an email marketing list. Since the cost of distributing an e-book is extremely low, this can be an affordable marketing strategy for many businesses and organizations.

Increasing Email List Retention Rates

While signing people up for an email marketing list can be difficult, it can be even more challenging to make sure that they continue to read email marketing communications. To ensure that people read marketing and advertising emails, it’s essential to give them a reason to read them.

For example, including tips and tricks in a marketing email can be a great way to ensure a high readership. If an individual sells washing machine parts on the Internet, a marketing email can provide simple plumbing and appliance tips for use around the home. In addition, coupons or rebate vouchers can be a great way to make sure that people don’t unsubscribe from an email marketing list.

Driving Sales through Email Marketing

To increase the conversion rate for email marketing communications, it’s a good idea to make people feel that they are missing out on an opportunity. By making a sale last for a limited amount of time, it may be possible to convince people that they should order a product or service. In many cases, people will not want to miss out on a coupon, sale or rebate voucher.

Email marketing can be a valuable advertising technique for many businesses and organizations. By incorporating effective techniques to increase conversion rates, it may be possible to boost sales of a product or service in the future.

Randy Coker is a web designer and guest author at Top Web Design Schools, where he contributed the What is a Web Design Degree? guide.

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