Info-marketing, or information marketing, is just that. It is “selling information.” It might be a basic explanation to you, but there it is. Have you ever asked how selling information fits into the scheme of the internet marketing world?

To begin our discussion, let’s look a little more closely at what exactly constitutes information when it comes to information marketing. It is information that will educate, even going so far as to making a person’s life better by getting rid of a pressing problem in their life.

Some examples of what we are talking about here:

• Design an app that simplifies the tasks of a web designer
• Showing a person with a busy lifestyle how they can lose unwanted weight
• Informing single moms how they can earn money from the internet
• Teaching a married couple how to stay married rather than to seek divorce

This kind of information is sent as a digital product through eBooks, or other means like apps, video and audio downloads, or membership sites. Believe it or not, information marketing brings in several billion dollars per year, again and again, creating millionaires out of the likes of Frank Kern, Yanik Silver and Dan Kennedy, just to name drop on a small handful of information marketing successes.

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If often happens, especially for beginner developers, to forget the right property value that should be applied to a style. InstaCSS is aimed to help you finding information about CSS properties and their possible values. The website is constantly improved and it also has a database of searchable HTML tags and JavaScript functions (with usage examples). Moreover, each property page has a “Browse Compatibility” chart.

Having mostly text (loads very fast) and a live search, InstaCSS is a very attractive and useful tool for CSS designers.

Whether you’re designing the poster for a new blockbuster movie or advertising colocation facilities, (for example, the Vancouver colocation center), your choice of font can make or break the reception of your communication. Here are few factors to consider before choosing a typeface:

Distance

The medium in which a font is going to be used has a lot to do with its value. Different considerations go into choosing a font for a billboard than for a mobile device. In this case, it’s matter of distance. Certain fonts work better from long distances, a prime example being Univers. Another thing to consider is x-height, which ensures that the bowl of the letter is at least 2/3rds the height of the stem. A higher x-height will make a font more readable from greater distances.

Size

Size matters. Gotham, for example, can also be read in small sizes. Georgia, because it works well in both small and large typefaces, is sometimes used to replaced Times New Roman. Verdana works well on websites because it has no serifs and its letter spacing is relatively loose. With regards to the size of screen, the main practical consideration is to be sure your font is web-safe. If readers can’t read your text, they’ll leave in a jiffy. Standard web-safe fonts are Arial, Verdana, Times New Roman, and Tahoma.

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Bootstrap is a toolkit from Twitter designed to kickstart growth and development of web-apps and web-sites.It provides base CSS and HTML for typography, forms, buttons, tables, grids, navigation, and even more.

Technical engineers at Twitter have traditionally used just about any library these folks were experienced with in order to meet front-end requirements. Bootstrap started as a solution to the problems that presented. By making use of many great individuals, Bootstrap has grown significantly. This toolkit includes Javascript plugins, all original .less files, fully compiled and minified CSS, complete styleguide documentation, 3 example pages with different layouts.

A mixture of an image slider and an accordion, Slidorion features beautiful images along with a variable length description. Having images associated with each tab, and accompanied by a large variety of effects, this plugin is an excellent alternative to the conventional jQuery slider.

Available options:

• autoPlay – Automatically plays the slidorion (boolean)
• easing – The easing of the animations (string)
• effect – The effect of the animation (string)
• first – The first slide to show (the rel of that slide) (string)
• hoverPause – The slidorion pauses when hovered over (boolean)
• interval – The time between each slide (number)
• speed – The speed of the animation (number)

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LayerStyles is a HTML5 App that has an interface similar to Photoshop’s Layer Style Window. Works in the browser and generates CSS code.

Styles included are:

• Drop Shadow
• Inner Shadow
• Background
• Border
• Border Radius

Highlights:

• Colorpicker can pick any color of the element your working on
• Drag and Drop images onto the page to use them as a background or to pick their colors
• Color Swatches, Gradients and Styles are locally stored

SimpleModal is a Mootools plugin to create simple, yet professional-looking modal windows including alerts and confirm messages with only a few lines of code. Confirm configuration involves the use of callbacks to be applied to affirmative action; it can work in asynchronous mode and retrieve content from external pages or getting the inline content.

SIMPLEMODAL is not a lightbox although the possibility to hide parts of its layout may partially make it similar.

Content can also be retrieved via AJAX. Here’s an example below:

Snippet code Javascript:

#JS

$("myElement").addEvent("click", function(){
  var SM = new SimpleModal({"width":600});
      SM.addButton("Action button", "btn primary", function(){
          this.hide();
      });
      SM.addButton("Cancel", "btn");
      SM.show({
        "model":"modal-ajax",
        "title":"Title",
        "param":{
          "url":"file-content.php",
          "onRequestComplete": function(){ /* Action on request complete */ }
        }
      });
});

Snippet code HTML:

#HTML

Open Modal

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Is there an automated solution involving WordPress and Photoshop?

There is, and it is called Divine Elemente, a brand new plugin for WP that is designed to take templates created in Photoshop and integrate them into themes made for WordPress, and in addition to this, these themes carry with them top performance. You’ll find that this is a modern trend in designing websites:

In WP and in Photoshop there isn’t a bit of coding: It is as simple as design a theme, grouping a set of graphics together for it, and publishing it. The theme can be downloaded in PSD, several alterations can be added, and be up and published in moments. With this plugin you can get a PSD template of around 200MB in size loaded up and published in under a minute. The typography is precise in its pixelation, the fonts are custom styled, the stretch is seamless, it has a 960 grid — all as part of its unique benefits and features.

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Adobe, once the standard for creating rich media and extravagant Flash, CSS, and other explosive designs, is now in trouble due to the open sourced nature of the Internet. The Creative Suite used to be the end-all-be-all for web designers and creative agencies, but free applications on desktop computers and applications designed to integrate with the iPad are beginning to win over many in the profession.

The three major things Adobe needs to do to keep their market relevance is to create a relevant Cloud Computing network, create open sourced development software that supports HTML5 and develop software that gives tablet users the ability to create away from their desktops.

Cloud Computing Software

Adobe hopes to make their Creative Cloud software a fully integrated experience for designers and developers. Users will be able to create content on the iPads with the many Adobe touch applications which will soon to be released and then use the Creative Suite programs to add finishing touches and make their work professional.

According to Mac World, the Creative Cloud will come with 20GB of space and be released in early 2012.

Open Sourced HTML5

For the next couple of years, Adobe will stay above water because Google’s Android operating system is still allowing Flash based applications to run on. HTML5 is the only thing used on the iPad because of its open source availability and its quick load time compared to Adobe’s Flash Player.

It is possible to create open sourced .swf documents through other applications, but Adobe’s Flash CS5 is the only viable standard for the programing platform. There are better programs which allow developers to create beautiful designs on open sourced standards. Adobe will have to use its large market share and stock options in order to develop a program that delivers the goods.

Tablet Applications

With the predominance of Apple’s mobile iOS and Google’s Android based services, Microsoft has been kicked down a couple of notches on their monopoly on operating systems because of their failure to create popular mobile software. While Adobe is still used on desktop computers, more designers will turn to the iPad in order to create.

According to Thomas Claburn of Information Week, Adobe has taken proactive steps in procuring tablet software. They have bought TypeKit, a font provider, and Nitobi, the creators of a popular open sourced HTML5 development platform. Ideas, Muse, and Edge will all be featured in the Adobe Creative Cloud when it becomes available.

It looks as if Adobe has taken the proper steps in order to thrive in the cloud computing generation. The only disappointing thing is that they were not at the forefront of the advances, like the aggressive and innovative company we know them to be.