As higher visitor engagement, retention and conversions are obtained through fast and optimised web pages, one needs to identify performance best practices that can be applied to his/her website. As studies show that users leave a website if it hasn’t loaded within 4 seconds, you need to keep your users happy and engaged by providing a fast performing website which is also good from a SEO perspective, as Google nowadays take into account the loading speed as a ranking factor. The following websites are meant to help you determine how fast your website really is and take the necessary actions to speed the loading of your pages:
PageSpeed Insights
Measures the performance of a page for mobile and desktop devices. The URL is being fetched twice: once with a mobile user agent, and once with a desktop user agent. The page score ranges from 0 to 100 points. The higher the score, the better. If you have a score over 85, it suggests that the page is performing well.
This tool measures how a page can improve its performance on:
- Time to above-the-fold load: Elapsed time from the moment a visitors requests a new page and to the moment the above-the-fold content is rendered by the browser.
- Time to full page load: Elapsed time from the moment a visitor requests a new page to the moment the page is fully rendered by the browser.
I recently sent an email to my readers asking them to choose what’s the most important thing for their website: Decrease Page Loading Time or Making the website more secure?