If you are planning on redesigning your website or starting your first web build, you have a bit of planning ahead of you.
These days website needs to look professional, with a quality site design, easy-to-use navigation, straightforward functionality and great site contents and copy. Each of these areas is a separate skill set on its own, so don’t underestimate the task ahead of you.
Below are some tips you can use to better plan your own website and hopefully make it as sticky as possible for site visitors so that they come back again and again.
Plan out your navigational structure first of all on paper. Make sure internal pages are no more than three clicks away from the homepage. When your site navigation looks robust on paper, then put it in place on your website.
Like navigation, website design has matured over the years. Simple straightforward designs work the best as they are the simplest to get used to. Search the web for the best websites in your industry or business and make notes on what it is you like about the website design, what works functionality wise and what grabs your attention.
Use simple color palettes with only a few colors. These can be chosen by many color pic programs online, like Adobe’s Kuler.
Your website may look the business, but it doesn’t function very well, is slow and hard to use, the visitors will not come back. Make a list of all of the most essential functionality you need on the website and only put those in place. If you are planning on using a CMS system, such as Word press, then you will have literally hundreds of different plug-ins to choose from to extend the basic functionality, from e-commerce plug-ins to social media plug-ins.
Social media is a hot topic these days. If you are not using a social media platform yourself, it is more than likely you will know a few people that are.
Feeding your website content into social media platforms isn’t just about chatting with people in your friends list. It shows the search engines you have an active website and the possible authority in your area. Puts links on your website directly to your social media accounts and try and push site visitors to like you, re-tweet your posts or tell others they know about you. Just cover the main social media platforms to make a head start.
There are many different facets to a successful website which take some good initial planning and ongoing development. A website is never a finished product, but a continually evolving entity, with content and possibly functionality and design been added to the site on an ongoing basis.
Put some of the tips above into place to make a head start with a professional website design.