When it comes to designing a great looking website, there are a number of elements that will have a big impact on the overall quality and appeal of your final product. The right background for instance can have a huge impact on the overall site and will take up a lot of the visual space that people look at when they find your site. Likewise the font is a subtle change that can greatly improve the look of your site too and that really won’t go unnoticed.
One of the most important elements to consider though is your logo/banner. This is the banner that will go at the top of your page and that will hold your whole site together. While the navigation might change from page to page or with the occasional update, your banner will give your site its brand, it will be instantly recognizable, and it will help you maintain a consistent theme. When someone lands on one of your pages, a quick glance at the top of your page should tell them instantly where they are and help them to find more of your content again in future if they enjoy it. This article is going to tell you exactly how to get that right.
When you create your logo you may be tempted to go with something crazy and over-the-top. You might want to give your site an all-singing, all-dancing banner that uses highly detailed photography and 3D graphics for instance – but it’s important to resist that urge. When it comes to any kind of logo you see, less is always more. Keeping your logo minimalistic will make it more versatile for one, which will enable you to use it in a variety of different situations. If your logo is too busy you won’t be able to easily include it in your products, and it might not look so good when you include it on colorful pages. On the other hand, give your logo a simple shape or make it out of plain text, and you’ll be able to easily alter the colors to include it in a variety of situations.
Another benefit to making your logo simple is that it will mean others can easily replicate your logo. This is important because it will give your image the chance to go viral – Nike sold a lot more trainers thanks to kids etching the Nike ‘tick’ on their homework.
What Are You Trying to Say?
While using the fewest possible lines and steering away from too many details, you want to try and still say as much as you possibly can with your logo. I designed a logo I absolutely loved not that long ago for instance and was very tempted to go with it until someone pointed out to me that it looked too ‘medical’. It was essentially the name of site spelled out on a heart monitor (though I was thinking electroencephalograph at the time) and that just didn’t have anything to do with my business. A few tweaks later and it looked like something that belonged on my site and at the same time suggested modernity and technology. If you struggle to say what you want to with your banner, then try asking other people how they see your business and whether the logos you’re considering reflect that to them. Sometimes you can get a little too ‘close’ to your own creation.